High-Converting Course Landing Pages: A 9-Point Checklist
Here is a checklist which will change your simple landing page to a high converting one
Shiva Subramanian
10/22/20251 min read
A landing page isn’t a brochure—it’s a decision tool. Use this 9-point checklist:
Specific headline: “Crack IELTS 7+ in 8 Weeks (Live + Mock Tests).”
Value subhead: “Instructor-led classes, scored feedback, and weekly test labs.”
Above-the-fold CTA: “Join Free Trial Class” (sticky on mobile).
Social proof: Trust badges, 3–5 short testimonials, outcomes.
Curriculum preview: Bulleted modules with timing and projects.
Instructor proof: Credentials + 60-sec video from the trainer.
Pricing clarity: One-liner: “All inclusive. EMI available.”
FAQ that kills objections: Time commitment, level, refunds, recordings.
Fast load + accessibility: <2s LCP, alt text, keyboard nav, color contrast.
Implement with semantic HTML, responsive CSS (flex/grid), lazy-loading media, and schema.org Course markup for rich results. Add server-side caching + a CDN for global performance. A/B test headlines and CTAs with privacy-friendly analytics (e.g., Plausible).Want this checklist as a Webflow/Next.js template? Get the free clone link.